The Avenue wardrobe is a collection of the carefully crafted, curated, and considered. Elevated go-to basics, with refined detailing. Our philosophy is grounded in thoughtful and sustainable design, a deliberate antithesis of fast fashion.

We design for the modern woman who, just like us, seeks to invest in quality pieces that stand the test of time. The result is truly seasonless staples that are as relaxed as they are classic. Each collection is our ode to the chic effortlessness that Sydneysiders are so oft renowned for.

The Avenue aesthetic is distilled to a marriage of easy essentials, coupled with statement occasion wear. We aim to create a wardrobe of old-faithful styles that work with, and celebrate, all facets of life. As best friends, we design with each other, and the other woman, in mind. 

Established in 2017, Avenue the Label is distinctly, proudly, and quintessentially Australian. It's a homage to our island home - and to its neverending summer. Our priority is two-pronged: utilising the highest quality fabrics, whilst remaining environmentally and ethically conscious. Available from leading boutique retailers worldwide.